【Shanghai Wood Industry Net】
At present, the concept of home customization is on the rise, and the whole house customization method is gradually being favored by consumers. However, although personalized customization is a hot trend in the home furnishing industry, the phenomenon of homogeneity has become more and more serious, so that the so-called "individuality" loses its true individuality. In order to break this deadlock, in recent years, some customized companies have combined the concept of modular home furnishings with customized products to activate the convergent home improvement market, and in a true sense allow customized home furnishings to show their own characteristics.
Customized home decoration tends to be homogeneous
Due to the rapid development of the industry and the low barriers to entry, the custom furniture industry has also seen a serious development bottleneck of homogeneity in the past two years. At present, the level of customization of home customization companies is generally low, the product categories are similar, and the design bias is simple, which is an important reason for the homogeneity of products. Consumers’ one-stop decoration needs are the original motivation to stimulate the transformation of the home furnishing industry. This is also an important reason why furniture companies have transformed whole-house customization and building materials companies have turned to large home furnishings in recent years. Regardless of whether it is customized furniture or large home furnishings, it can only solve the one-stop purchase of furniture or main decorative materials. Consumers still have to travel around the building materials market if they want to buy decorative substrates such as ceilings and wall panels.
Modular home is the general trend
The concept and products of modular home furnishings are so popular among consumers that the customized objects are no longer just furniture, wardrobes and cabinets, but all hard and soft furnishings, including ceilings, wall panels, sanitary ware, etc. product. In the eyes of developers of new thinking, home decoration is no longer a complicated project. Home furnishing products are just parts, and they can be decorated like building blocks according to drawings. Industry analysts pointed out that this modular custom home furnishing model is an irreversible development trend in the industry.
Combination of modularity and customization
After two years of precipitation, the concept and products of modular home furnishing have matured day by day. Its customized objects are no longer just furniture and closet cabinets, but all hard and soft furnishing products including ceilings, wall panels, sanitary ware, etc. The combination of modularization and customized production can transform complex customization systems into standard modules, and rely on different combinations to achieve the individualization of hard and soft decorations in one step, turning complex decoration construction and furniture and soft decoration into place. Simplified, can maximize the effectiveness of 1+1>2.
At the 2017 First China Domestic Decoration Industrialization Industry Joint Summit held a few days ago, participating experts pointed out that modular customization will be an irreversible development trend in the industry, and the era of internal decoration industrialization will come ahead of schedule. In the current homogenization of products and technologies in the custom home furnishing industry, who can take the lead in combining modular decoration with custom home furnishings is the breaker in the custom home furnishing industry.
Although major home furnishing brands use the slogan of whole-house customization, there are very few companies that actually implement whole-house customization. Now the home furnishing market is developing in the direction of large home furnishings, which shows that in the future, modular customization will gradually be integrated into the entire home furnishing market, so whoever can integrate custom modular and custom home furnishings will be able to control the market.
